London Marathon Fundraising ideas and resources
These London Marathon fundraising ideas and resources give you everything you need to make the most of your fundraising and move us further, faster towards cures for brain tumours.
How to set up a Just Giving page
- 1. Click on the link below
- 2. Let us know your fundraising target
- 3. Add your fundraising title
- 4. Let us know why you are raising money
- 5. Customise your URL
- 6. Upload a cover photo
Your page is now ready to go, happy fundraising!
How to set up an Enthuse page
- 1. Follow the link below and sign up using your email address
- 2. Enter your fundraising target, we ask our charity place runners to raise £2,700 but if you want to aim higher, you can!
- 3. Upload a profile picture
- 4. Upload a header photo. We have set a default photo for your fundraising page but you can change this to make it more personal.
- 5. Add your page title and biography. Let your donors know what you are fundraising for and why. You can also add images and videos here.
- 6. Customise your fundraising page URL. This is the web address that you can copy and paste to invite people to donate to your fundraiser. Ideally, this URL will be short and easy to remember.
- 7. Let Enthuse know how your would like to be contacted.
Your page is now set up and ready to share!
We were initially a bit anxious about how we would reach our fundraising target as both me and my wife were running, so our target was doubled. I think sharing updates on social media of our training runs and the strengthening sessions we were doing really helped remind people how hard we were trying. We also arranged a fundraising raffle and an evening of quizzes and Easter games.
Andrew, 2024 London Marathon finisher
Fundraising Top Tips
1. Sharing is caring
Whether it’s on social media, email or WhatsApp, make you share your fundraising page as much as possible!
2. Paint your target!
JustGiving have found that pages with a fundraising target raise an average of 17% more. We ask our charity place runners to raise £2,700 but if you want to aim higher, you can!
3. Get things started by making a donation
JustGiving have found that when people donate to their own page to get their fundraising started, they raise an average of 84% more.
4. Include a photo or video
JustGiving have found that fundraisers with pictures or videos on their page raise 13% more per photo.
5. Tell your story
Explaining who or what’s inspired you to take on the London Marathon to help find cures for brain tumours helps people understand why you’re fundraising. JustGiving have found that including your story could help you increase your fundraising by up to 65%.
6. Connect fitness apps
Connecting your fundraising page with your Strava or Fitbit account means supporters will be able to keep track of your progress. JustGiving have found this can help boost fundraising by 111%.
7. Keep people updated
Another way to let people follow your journey is by updating your page often. You might want to make updates when you hit fundraising and training milestones. Alternatively, you could update each week or month.
8. Don’t forget to say, “thank you”!
Make sure you follow up to thank you supporters for their donation after you’ve finished the race. JustGiving have found that 20% of donations come in after your event has ended, so you never know who might donate again once you’ve crossed the finish line.
Ordering fundraising materials
Need fundraising materials to support an event? Get in touch with the events team to request your items.
We can send you:
Social Media Tiles
A selection of images you can post on social media to let the world know about your fundraising
Sponsorship form
Sponsorship Form – PDF
A sponsorship form can be great for encouraging people to donate who don’t want to donate online.
Guess my…
Guess my miles – PDF
Turn your training into a competition while helping raise additional funds. Have your friends and family guess how many miles you’ll have run before you cross the finish line – with a prize for the winner!
Guess my time – PDF
Raise extra cash to accelerate cures for brain tumours with a prize for whoever guesses closest to your finishing time.
Posters
A range of posters to let the world know about your fundraising activities.